Marketing Specialist

Full Time in Marketing Email Job
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Job Description


Main Responsibilities Description:

The position covers several aspects of B2C marketing and requires close cooperation with Sales and Affiliates Teams, Sports Marketing Team and Casino Manager. The position includes: update the website content, upload new casino games, execute emails/SMS campaigns, monitor player activity and handle marketing needs of the acquisition department.

  •  Coordination and execution of innovative promotions, contests, advertising, and telemarketing/social media campaigns
  • Create landing pages, newsletter and banners for acquisition department
  • Develop a thorough understanding of the customer base
  • Analyze and fully segment the customer base in order to deliver effective customer communications to all customer segments
  • Delivery of CRM campaigns: Create load and test HTML emails/ SMS / push notifications and follow up on campaign performance
  • Follow up with execution of monthly reports on CRM activity: Track response, traffic, click-troughs and other key metrics to evaluate the effectiveness and offering advice and guidance on optimization
  • Regular competition analysis – promotions and product aspect
  • Monitor customer activity on a daily basis

What to expect from us:

  • Interesting, dynamic and friendly environment;
  • Competitive remuneration and compensation package;
  • Opportunity to gain valuable experience and to develop and grow as a professional;
  • You will become a part of a well-recognized and firmly-established brand in the field of online sports betting.

What we expect:

  • Excellent understanding on the online casino business.
  • Previous experience is big advantage
  • Fluent in English
  • Excellent in Italian language.
  • Very good Excel skills
  • HTML skills a big plus
  • Excellent attention to detail
  • Good communication and organization skills
  • Pro-active, enthusiastic to learn and deliver results
  • Team player with analytical thinking
  • Able to analyze player patterns and CRM data

How to apply:

Please submit your online application in English.

Required skills

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