POSITION DESCRIPTION & RESPONSIBILITIES OVERVIEW
Main Responsibilities Description:
The position covers several aspects of B2C marketing and requires close cooperation with Sales and Affiliates Teams, Sports Marketing Team and Casino Manager. The position includes: update the website content, upload new casino games, execute emails/SMS campaigns, monitor player activity and handle marketing needs of the acquisition department.
- Coordination and execution of innovative promotions, contests, advertising, and telemarketing/social media campaigns
- Create landing pages, newsletter and banners for acquisition department
- Develop a thorough understanding of the customer base
- Analyze and fully segment the customer base in order to deliver effective customer communications to all customer segments
- Delivery of CRM campaigns: Create load and test HTML emails/ SMS / push notifications and follow up on campaign performance
- Follow up with execution of monthly reports on CRM activity: Track response, traffic, click-troughs and other key metrics to evaluate the effectiveness and offering advice and guidance on optimization
- Regular competition analysis – promotions and product aspect
- Monitor customer activity on a daily basis
What to expect from us:
- Interesting, dynamic and friendly environment;
- Competitive remuneration and compensation package;
- Opportunity to gain valuable experience and to develop and grow as a professional;
- You will become a part of a well-recognized and firmly-established brand in the field of online sports betting.
What we expect:
- Excellent understanding on the online casino business.
- Previous experience is big advantage
- Fluent in English
- Excellent in Italian language.
- Very good Excel skills
- HTML skills a big plus
- Excellent attention to detail
- Good communication and organization skills
- Pro-active, enthusiastic to learn and deliver results
- Team player with analytical thinking
- Able to analyze player patterns and CRM data
How to apply:
Please submit your online application in English.