The news comes just days after our revolutionary solution became certified for Ontario and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.

Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks - even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.

Advantages of SuperPot for UK Operators

SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor - players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.

In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.

“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”

UK Market Outlook

The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting for £2.4 billion GGY, driven primarily by football and horse racing.

The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.

Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.

In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.

Ready to enter a huge and mature market like the UK with a bang? Get in touch with us right away to make it happen with SuperPot.

The post Big News: SuperPot, the Unique Sports Betting Jackpot, Available in the UK first appeared on Delasport.

With this approval, SuperPot becomes available to any Ontarian operator who seeks to add this innovative product, favored by sports bettors for its unique Must-Win mechanism. With SuperPot, players can predict the outcome of major sports games. Their purchased tickets progressively build the pot, creating a thrilling competition. Then, the player with the most correct predictions wins – even if they haven’t guessed all outcomes correctly. This Must-Win approach, which differs from any traditional sport mechanics, is incredibly appealing to iGaming players, and an ideal tool to attract Casino players to Sports because it’s easy to grasp and gives them a realistic chance to win.

Market Overview and Estimations

This is extremely appealing for Ontario, since the market has been booming and only continues to rise. According to iGO’s monthly data sheet, Ontario’s 2025 sportsbook turnover is projected at around C$10B. SuperPot can potentially drive 2–4% additional revenue.

SuperPot is yet another addition to our track record of success in Canada’s first iGaming-regulated province. Previously, we announced several major partnerships with Titanplay.ca, maverickgames.com, and are soon going to power a new Operator – betnova.ca.

Benefits for Operators

“SuperPot is fully compliant now in Ontario and it redefines the game by merging sports betting with the thrill of casino jackpots. It delivers a high-reward experience that excites casual players and seasoned bettors alike,” says our CCO, Filippo Ferri. “SuperPot is available to every Ontarian operator locally, and we are working on securing iGO approval to launch it as a network game as well.”

Risk-Free Margins

• Earnings are based on turnover, not results.

• Ensures stable, predictable profitability

Player Retention

• Must-Win format keeps players engaged.

• Frequent payouts drive repeat activity.

Cross Appeal

• Bridges Sportsbook and Casino audiences.

• Converts casual Casino players to Sports.

Regulatory Compliance

• Fully certified and approved in Ontario

• Network launch expansion in progress.

The post SuperPot Becomes First-of-its-Kind Certified Product in Ontario  first appeared on Delasport.

Talking to many current and future partners and friends validated our hard work and inspired us to keep innovating. We were proud to share our achievements and our plans for the future, including our continuing global expansion. A small part of them includes entering Brazil, the UK, South Africa, and the Dominican Republic:

Plans and Priorities

Delasport’s regulatory compliance on a global scale is part of our superpower that helps operators grow faster. Along with the industry-leading innovations and the individual approach to each partner, this is what makes Delasport the smart choice.

We got to talk to some of the best industry journalists about some of these pillars too. In a conversation with EGR our CEO Oren Cohen Shwartz elaborated on a few important points like our expansion, products, and key priorities like player retention and engagement:

Recognized Excellence

We kicked ICE off with a brand new award added to our collection. This latest triumph was winning the “Sports Betting Platform” category at the International Gaming Awards 2025.

The prize validated the excellence of our sportsbook solution which includes advanced personalization, unique ways to bet, and enhanced engagement tools.

It also impresses with the rich coverage it offers:

• 120,000 pre-match events
• 70,000+ Live events per month
• More than 50 licensees and 70 brands

In the Spotlight: SuperPot

The innovative sports jackpot product that we’re offering – SuperPot – made its big debut during ICE 2025.

It attracted a lot of attention and impressed our stand visitors with its engagement capabilities and its unique features.

Just a few of the competitive advantages are the ability to mix sports and markets, as well as the ‘Standings’ tab where players can see in real-time how their tickets are doing compared to the other participants.

To celebrate this game-changing integration, we organized a SuperPot tournament with epic prizes: 2 VIP tickets for a sporting event of the winner’s choice, an iPhone, an iPad, a Garmin watch, and many more.

Missed Us at ICE?

If you weren’t able to visit our stand at ICE, worry not! Delasport’s experts can help you elevate your operation anytime!

So, if you’re ready to make the smart choice and boost your iGaming business’ growth, reach out to us right away.

The post A Glimpse of Delasport at ICE 2025 first appeared on Delasport.

SuperPot became our ultimate choice due to its competitive advantages. The cutting-edge product allows for a mix of sports and leagues inside a single pot, both local and network level, while offering 6 sports instead of the usual 2. Soccer, American Football, Baseball, Basketball, Tennis, and Ice Hockey are currently available with the option to add even more per Operator’s request. 

Furthermore, SuperPot provides visibility of the real-time rankings, so that participants can see at any point how their ticket is doing compared to others. The leaderboard is available at the unique ‘Standing’ tab and it also allows for a detailed report extraction for complete transparency. 

“Sports bettors should also enjoy the thrill of a jackpot, so offering SuperPot made a lot of sense”, our CEO Oren Cohen Shwartz comments. “We have set our mind to provide the best Sportsbook jackpot in the market. Bettors from across the globe will now have access to a thrilling, highly engaging product with the chance to win big.  

The tournament, celebrating the game-changing integration, is already in motion as registrations for anyone in the iGaming industry who will attend ICE are open. By visiting www.delasport.com/superpot-tournament enthusiasts can enter the race and win a plethora of epic prizes, including VIP tickets for a sports event of the winner’s choice, an iPhone 16, an iPad Mini, an Apple Watch, a Garmin watch, and more. 

Winners will be announced and awarded at our zone at ICE Barcelona – Stand 5M20. This is where a special raffle will also take place so that everyone has a chance to taste victory while experiencing SuperPot’s many benefits.

The post We Now Offer SuperPot - an Innovative Sports Jackpot first appeared on Delasport.