The news comes just days after our revolutionary solution became certified for Ontario and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.

Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks - even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.

Advantages of SuperPot for UK Operators

SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor - players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.

In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.

“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”

UK Market Outlook

The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting for £2.4 billion GGY, driven primarily by football and horse racing.

The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.

Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.

In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.

Ready to enter a huge and mature market like the UK with a bang? Get in touch with us right away to make it happen with SuperPot.

The post Big News: SuperPot, the Unique Sports Betting Jackpot, Available in the UK first appeared on Delasport.

The partnership means Betable Group brands in both markets will gain access to Delasport’s comprehensive sportsbook solution, on top of the existing Betable Gaming platform that offers both casino and bingo.

The strategic collaboration will launch in the Philippines, before expanding to the UK.

Delasport's CEO Oren Cohen Shwartz comments on the deal:

“This partnership is a win-win-win for Delasport, Betable, and their customers. The UK and the Philippines are extremely appealing markets – one is mature and developed, while the other is emerging and full of potential. Thanks to Betable’s professionalism and reach, we can now quickly deliver our award-winning solution to more operators worldwide.”

Charlie Noble, COO at Betable Group, adds:

“Integrating Delasport’s sportsbook product now allows our partner operators in the UK and the Philippines to offer players a complete gaming experience. We’ve been extremely impressed by Delasport’s sportsbook product, and this partnership underlines our commitment to delivering the very best to both our operator partners and the end user.”

Delasport’s Plug & Play iFrame solution is an operator favourite, due to a range of unique features that sport bettors love to engage with.

About Betable

The Betable Group is a global fintech and gaming operator with a portfolio of leading brands and partners in both the UK and internationally. The group consists of Betable, a provider of tailor-made gaming solutions; NewShore Technology, an advanced fintech solution that reduces operator processing costs while increasing customer acquisition and retention rates; and Grace Media, a unique turnkey white-label solution offering services such as CRM, compliance, payments, and fraud protection.

The post Delasport Teams Up with Betable Group in UK and Philippines Partnership first appeared on Delasport.

As a leading international technology provider in the iGaming sector, Delasport offers a one-stop shop solution for online casinos, player account management systems, and sports betting. With this new agreement, Delasport can now provide its partners with a cutting-edge bingo offering alongside its other products and services.

END 2 END CEO and founder, Alejandro Revich commended:

“We are very happy to provide our Bingo product to a respectable platform of the size and importance of Delasport. We are interested in working together in all the markets where Delasport is present. This deal adds momentum to END 2 END's expansion strategy, which is ensuring our proprietary content and technology is embraced worldwide”.

Oren Cohen Shwartz, CEO of Delasport said:

“We are thrilled to announce a new international relationship with END 2 END, a full omnichannel bingo solution that goes well with Delasport's cutting-edge Sportbook, Casino, and PAM offerings. This will be a fantastic partnership for both of our businesses and I look forward to growing together."

The post Announcing a strategic Bingo partnership in the UK with Delasport and END 2 END first appeared on Delasport.

As one of the world’s most mature regulated markets, UK operators will be able to leverage Delasport's iFrame and Sportsbook offering, including: a full betting coverage of 125+ sports, 100,000 pre-match events, and 70,000 monthly live events across 3000+ markets, as well as personalization tools like geolocation content, favorites, and personal trader; all of which are integrated with smart player engagement tools such as multiplayer tournaments, missions, badges, and more.

This is the seventh market entry for Delasport in just six months, showcasing iGaming innovator’s drive for growth in global regulated markets. So far this year, Delasport has entered the Netherlands, Sweden, Malta, and Denmark, as well as being fully compliant in Mexico and Germany.

Oren Cohen Shwartz, CEO of Delasport, comments on the license acquisition:

"Entering the UK market is the latest in a line of significant victories for our global expansion. We have worked very hard to be able to participate in Europe's most popular iGaming industry, and we look forward to developing further in it. We are also eager to collaborate with both new and current partners to present our extensive portfolio to UK gamers who want the best.

In order to compete successfully in their market, boost acquisition conversion, and maximize player retention, operators need the greatest products and services available. We are the only owners of all of our products' intellectual property, which gives us control over the roadmap, and the freedom to respond to partner demands and changes in the market.

By using innovation to push the envelope, we can maximize the player experience through personalization, content localization, and unique betting. Additionally, we spice up the player experience even more with a robust suite of cross-product player engagement tools including tournaments, missions, levels, badges, spin-to-win, and more. It’s time to grow."

Book a demo and start your journey with us today!

The post Delasport is entering the UK market first appeared on Delasport.