Increase player satisfaction and Lifetime Value by offering a personalized sportsbook. Players explicitly choose their favorite sports, teams, and leagues through a short, intuitive questionnaire.
Key Results:
6 seconds average time between a player’s login and placing a bet after customizing their home screen with My Sportsbook
75% of players engage with My Sportsbook
30% increase in player LTV
25% increase in deposits
Benefits for Operators
Player Satisfaction
Tailored sportsbook aligns with individual preferences.
Creates a more enjoyable and relevant experience.
Longer Retention
Personalized journeys keep players engaged over time.
Builds loyalty through consistent relevance.
Stronger Engagement
Custom selections encourage players to interact more often.
Keeps activity levels high with relevant content.
Valuable Insights
Questionnaire responses provide rich player data.
Enables smarter segmentation and targeted campaigns.
