The Multiple Group is known for prioritizing accurate and user-friendly solutions and for making sure that all of them are to the highest standard by testing them personally.

Our award-winning sportsbook solution brings innovative features such as AI-driven risk management and personalized betting, all designed to enhance the player’s betting experience.

This is yet another sportsbook partnership for us since the beginning of 2025 alone as the Plug & Play Solution proves to be both an operator and player favorite with its many unique benefits. Customers of The Multiple Group will now get access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.

“Partnering with a solid and determined team like The Multiple Group is a pleasure and recognition for how easy it is to implement our renowned solution with an already existing rich offering”, our VP of Business Development Rosaire Galea Cavallaro comments. “We are proud to be the preferred software provider for more and more operators globally. This trend is only gaining momentum”, he adds.

The collaboration is expected to come into effect in Q2 of 2025.

The post The Multiple Group Partners Up with us to Enhance Sports Betting first appeared on Delasport.

It is about to become available in MGA-regulated territories and is the second Campeón Gaming brand announced to take off with our support just in the two months since the beginning of 2025.

As in previous deals, the new hub will be running on Campeón’s modular in-house platform with our Plug & Play iFrame solution seamlessly integrated into it.

The renowned sportsbook solution is an operator’s favorite due to its ability to maximize margins through advanced personalization, innovative betting options, and real-time player engagement tools.

“Collaborating with Campeón Gaming’s outstanding team has been a fantastic experience, and solidifying our long-term partnership with a market leader by launching multiple brands together is the ultimate validation of our shared success,” says our VP of Business Development, Rosaire Galea Cavallaro.

Previous partnerships between us and Campeón Gaming include brands Dazzlehand, Scarawins, FoggyBet, and 21.Red.

The post New Campeón Gaming Brand Powered by Our Sportsbook first appeared on Delasport.

The partnership is centered around our multi-award-winning Sportsbook solution in its Plug & Play iFrame form.

Vibra Solutions is a LatAm-based B2B platform provider with clients in all key countries of the region. This deal will boost our expansion in the region, giving our company access to thriving regulated markets such as Brazil and Argentina, among others.

Our iFrame solution is now established as an operator-favorite due to its unique features that sports bettors love to engage with. It offers everything the full Sportsbook provides, including unrivaled personalization, new ways to bet, and more.

“We are very pleased to be partnering with Vibra Solutions as part of our LatAm expansion,” says our Senior Business Director, Unai Concha. “Vibra Solutions and its professional team is a well-known company in LatAm, and we had no doubt they are the right ally for Delasport in this region.”

“Having the opportunity to offer our customers Delasport’s modern Sportsbook is a great addition to our portfolio, and the first of many new products Vibra will add to its sports betting offering”, Vibra Solutions’ Commercial Director Federico Saini says. “Sports are essential for Latin America and while we have our own sportsbook, we recognize that each operator has unique needs. That’s why we prioritize offering the best-fit solution. Delasport cutting-edge product is perfectly aligned with this strategy.”

The post We're Beginning Our LatAm Expansion with Vibra Solutions Deal first appeared on Delasport.

SuperPot became our ultimate choice due to its competitive advantages. The cutting-edge product allows for a mix of sports and leagues inside a single pot, both local and network level, while offering 6 sports instead of the usual 2. Soccer, American Football, Baseball, Basketball, Tennis, and Ice Hockey are currently available with the option to add even more per Operator’s request. 

Furthermore, SuperPot provides visibility of the real-time rankings, so that participants can see at any point how their ticket is doing compared to others. The leaderboard is available at the unique ‘Standing’ tab and it also allows for a detailed report extraction for complete transparency. 

“Sports bettors should also enjoy the thrill of a jackpot, so offering SuperPot made a lot of sense”, our CEO Oren Cohen Shwartz comments. “We have set our mind to provide the best Sportsbook jackpot in the market. Bettors from across the globe will now have access to a thrilling, highly engaging product with the chance to win big.  

The tournament, celebrating the game-changing integration, is already in motion as registrations for anyone in the iGaming industry who will attend ICE are open. By visiting www.delasport.com/superpot-tournament enthusiasts can enter the race and win a plethora of epic prizes, including VIP tickets for a sports event of the winner’s choice, an iPhone 16, an iPad Mini, an Apple Watch, a Garmin watch, and more. 

Winners will be announced and awarded at our zone at ICE Barcelona – Stand 5M20. This is where a special raffle will also take place so that everyone has a chance to taste victory while experiencing SuperPot’s many benefits.

The post We Now Offer SuperPot - an Innovative Sports Jackpot first appeared on Delasport.

This strategic partnership is an important next step for both sides as Casino999.dk wishes to expand its revenue and we at Delasport are on our way to establish ourselves as a key supplier in the Nordic region. Recently, we also signed an agreement with Swedish B2B platform provider Bejoynd to elevate sports betting in the region.

Aside from implementing a modern sportsbook solution, we will help the Danish operator stand out in its market by providing the highest quality management of all sports-related operations. Casino999.dk will benefit from two-digit margins and high player retention thanks to the rich sports catalogue and ‘My Era’ – our proprietary personalization feature suite. It includes now-well-proven features My Sportsbook, My Event Builder, and If Bet.

Delasport VP of Business Development Rosaire Galea Cavallaro comments on the partnership:

‘The Nordics are very important for us and we’re happy to be making another step in the region with a partner like Casino999.dk .

This is a great demonstration of how casino operators can benefit from adding a sportsbook – something we’ve been raising awareness of for the past several months.'

The excitement is shared by Casino999.dk‘s team as well.

Sherene Ameen, Regulatory Compliance Officer, says:

‘Entering the sports market is a key decision we’ve made as we believe our players deserve to have their favorite types of betting in one place. The ease this integration happens with is making us happy to be partnering with a proven global supplier like Delasport.’

The post Casino999.dk Enters the Sports Betting Market with Delasport first appeared on Delasport.

SBC: Gevorg, can you tell us a bit about your background and how you got into sales?

Gevorg Ghazaryan: My career began in the tourism industry, where I started as a sales manager and later progressed to the role of CEO at a travel agency. Throughout my time in the tourism sector, I discovered a passion for connecting with people, understanding their needs, and delivering solutions that exceed their expectations. This experience laid the foundation for my transition into the dynamic world of iGaming.

The fast-paced nature and innovative opportunities within the iGaming industry captivated me, prompting me to join Digitain as a sales manager. In this role, I found fulfilment in showcasing iGaming products, and forging strong partnerships. The excitement of the iGaming sector fuels my enthusiasm for sales, allowing me to leverage my communication skills and passion for meeting people to drive success in this ever-evolving industry. Joining Delasport was a great opportunity to apply my skills in a highly innovative and fast-growing company. My journey has been exciting and fulfilling, and I’m proud to be part of a team that consistently drives success.

SBC: What motivated you to take a sales role at Delasport?

GG: It was Delasport’s innovative approach and strong regulated market presence. I saw an opportunity to be part of a forward-thinking organisation that values growth and excellence. The chance to work with a talented team was also a significant factor. I was excited about the challenge and the potential to contribute to the company’s success in a meaningful way. Another factor is that this move widened my career exposure, allowing me to transition from a local company to an international one.

SBC: What makes Sales in the iGaming industry exciting to you?

GG: Sales in the iGaming industry is particularly exciting due to its fast-paced and ever-evolving nature. The constant innovation and advancements in technology keep the market dynamic, providing endless opportunities for growth and creativity. Additionally, the global reach of the industry means we get to interact with a diverse range of clients and markets, each with its own unique challenges and opportunities. This diversity keeps the work fresh and stimulating, and the competitive landscape pushes us to continually refine our strategies and stay ahead of trends.

SBC: What skills do you think are essential for a successful career in sales?

GG: For a successful career in sales, several key skills are essential. Primarily, effective communication skills are crucial. Being able to clearly convey ideas, listen to clients’ needs, and build relationships is foundational. Secondly, strategic thinking and the ability to analyse market trends and data are important for identifying opportunities and making informed decisions. Additionally, resilience and adaptability are vital in navigating the ever-changing market landscape and overcoming challenges. And lastly, having a customer-centric approach and a genuine passion for helping clients succeed will drive long-term success and satisfaction in a sales career.

SBC: How do you continue to grow and develop your skills as a salesperson?

GG: Continuous learning is crucial in sales. I make it a point to stay updated on industry trends and advancements through regular training and professional development courses. Networking with peers and attending industry events also provides valuable insights and new perspectives. Additionally, seeking feedback and reflecting on past experiences helps me refine my strategies and improve my performance.

SBC: What does it take to convince a partner from a brand-new regulated market to choose Delasport? 

GG: Convincing a new partner to choose Delasport requires a strategic and tailored approach. Firstly, it’s essential to demonstrate a deep understanding of the specific market’s regulations and dynamics, showing that we can navigate and comply with local requirements seamlessly. Highlighting Delasport’s proven track record of success in other markets and showcasing our comprehensive and innovative solutions can build confidence in our capabilities. Building a strong, trust-based relationship through transparent communication and by addressing any concerns or questions promptly will also be key to securing their partnership.

SBC: What trends do you currently see in the iGaming industry when it comes to Operators’ and players’ goals?

GG: In the gaming industry, we’re seeing a significant emphasis on player personalization and gamification. Operators are increasingly leveraging data-driven insights to offer tailored experiences that cater to individual preferences and behaviours. At Delasport, we excel in this area, with our advanced technology allowing us to deliver customised promotions, recommendations, and rewards that resonate with each player.

Additionally, we’re leading the way in offering content beyond the traditional sportsbook, with a range of unique features that set us apart in the market. Our commitment to innovation and providing an immersive gaming experience ensures that both operators and players can achieve their goals of engagement, enjoyment, and success.

SBC: What makes Delasport the place for you to thrive?

GG: Delasport fosters an environment of innovation, collaboration, and continuous growth. The company’s commitment to excellence and its forward-thinking approach aligns perfectly with my professional values and aspirations. Being part of a team that is dedicated to pushing the boundaries of the iGaming industry provides me with the challenges and opportunities I need to thrive and succeed.

SBC: What do you think will be the iGaming trends of the future? Five to 10 years let’s say.

GG: Predicting future trends in iGaming five to 10 years ahead involves some speculation. However, considering current paths and developments, it’s possible to identify several trends. We can anticipate further advancements in technology, particularly in areas like virtual reality, which could revolutionise the gaming experience.

Additionally, the integration of AI is likely to become more prevalent, enabling even more personalised and immersive gaming experiences. Furthermore, as regulations continue to evolve, we may see increased global harmonisation and standardisation, facilitating market expansion and innovation. And finally, the rise of esports is expected to continue, with these sectors likely to play an increasingly significant role in the iGaming landscape. Overall, adaptability and innovation will remain key as the industry continues to evolve and expand.

________________________

If you’re also attending iGB L!VE Amsterdam, you can book a meeting with Gevorg – here and explore the innovative opportunities your iGaming business has when partnering with an expert team such as Delasport’s.

The post Gevorg Ghazaryan, Senior Sales Director: Continuous Learning Is Crucial in Sales first appeared on Delasport.

This is just the latest of a series of successful deals in the Ontario market for us after we obtained a license for the hot jurisdiction earlier this year.

The award-winning supplier’s solution is designed to accommodate all online sportsbook and casino needs.

Titanplay is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their players will soon enjoy the richest casino and sportsbook products in the industry. This includes Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, casino Booster Panel, Hot & Cold game categories, and much more.

Delasport’s CEO Oren Cohen Shwartz comments on Titanplay's launch:

“Our stride in Ontario is going full force and we’re proud to be able to announce such exciting deals like the partnership with Titanplay. Operators in the market chose Delasport’s solutions because it allows them to differentiate and take a market share right away. We’re confident in both our software offering and our Managed Services, so we can guarantee that Titanplay’s players will appreciate and enjoy the second-to-none betting experience.’

For further information reach out by directly booking a meeting with us.

The post Titanplay Goes Live in Ontario, Powered by Delasport first appeared on Delasport.

What does Delasport have in store for Casino operators in 2024?

2024 will be a strong year for Casino. We’re introducing several enhancements and innovations at Delasport. Recently we announced the implementation of the cross-providers jackpot, known as Meta Jackpot. It’s an exciting addition allowing players to win a jackpot while playing even games that don’t have a jackpot natively. Even titles like Aviator now can bring different types of jackpot winnings to their fans.

The major innovation for this year will definitely be ‘My Casino’. This is the logical next step in our effort for advanced personalization. ‘My Casino’ is inspired by ‘My Sportsbook’ - one of Delasport’s flagship features in the sports betting vertical. ‘My Sportsbook’ along with the whole ‘My Era’ suite has proven to be incredibly beneficial in terms of player retention. And in the field of casino, where all operators have access to pretty much the same content, personalization is a key differentiator. Players will now be able to choose the game types and payout wins they prefer, so that they can see only genres and titles interesting to them and not waste time browsing the sea of content.

One more addition is the suite of enhanced smart search and filters based on game tags. Players will be able to find their favorite games through filtering by in-game features, volatility, RTP, genre, and more.

And when I say the innovations are a lot, I mean it! We’ll also soon introduce AI suggestions, based on player selections and gameplay activity. Artificial Intelligence is here to stay, and it only makes sense that iGaming leaders will take advantage of the limitless opportunities it has to offer. Our AI algorithms will recommend relevant or similar content to what the player has already shown interest in. The world is at the dawn of a massive revolution introduced by AI. It is as big as the internet rising 30 years ago. At Delasport we are investing significant efforts to be at the forefront of AI and not as a buzzword but actually utilizing it.

What makes Delasport’s casino solution stand out among those of other suppliers?

We’re always thinking in terms of innovations. Yes, our casino games catalogue is among the richest in the industry, but that’s not enough for us, at Delasport. We’re determined to never settle and always be a frontrunner in iGaming. This way we can also make sure that our partners and customers stand out in their market with our help.

One such example is the recent implementation of the in-game Booster panel for mobile devices. It allows players to deposit, keep an eye on the Meta Jackpot, and view other important information, without leaving their game and breaking the immersion. The Booster panel, along with other proprietary innovations is designed in a way which allows the player to have everything just a click away.

Another factor that sets us apart is our firm focus on player retention. It is the driver behind most of our efforts. This is what makes us come up with forward-thinking additions like the forementioned Meta Jackpot, My Casino, and Booster Panel.

Another thing I can honestly point out is our flexibility and the understanding of our partners’ business needs. We are very aware that the key to providing the best service and solutions on the market is to draw inspiration from the people that are actually going to use them. This is why we always keep in touch with our partners and customers and make sure to be proactive in requesting feedback and suggestions. I believe this is paying off so far.

What are the priorities that Delasport bases product decisions on in the Casino vertical?

As mentioned, we are driven by innovation and the desire to accommodate our partners’ needs in their effort to grow their business. We consider the current market situation, the latest trends, the feedback we’ve received, and our expert observations.

In short, the main priority is always our partners’ best interest. We take it to heart and utilize our knowledge and experience to produce the best solutions on the market.

Can you share some insights you gathered as part of your work on Delasport’s modern Casino solution during 2023?

Something I would call an insight is the fact that innovation sometimes requires confidence and convincing. If it’s too future facing, even the people that would greatly benefit from it, might not see its potential right away.

Such is the case with the Booster panel. We knew we can make a deposit button and functionality that’s integrated through iFrame and won’t have to take the player out of the game. Our partners were skeptical, but we stayed confident and sure enough – we developed and embedded it. When everyone saw it up and running, they were more than impressed and requested it, so now it’s already available to the players of numerous Casino operators globally.

Let’s talk a bit about you: What makes Delasport the perfect fit for your competencies and experience?

I’m proud that my experience is vast and focused in one general direction. But at Delasport it is really flourishing. What I love here and what really fits my competencies is the freedom to take decisions and action. If I didn’t have those, I wouldn’t be very useful, because my creative drive and expertise are what makes me so valuable.

Another thing that makes Delasport a perfect fit for me is the positive response and understanding my teammates demonstrate towards new ideas. Even if it’s something that’s cutting-edge, they are open-minded and never shut it down without giving it a proper thought or a try.

In my experience, being able to propose and test out wild ideas is key in iGaming, especially online Casino, where innovation is the only way to stand out, regardless of if you’re a supplier, an operator, or a game provider. We always filter ideas by considering the regulation requirements, operators needs and players’ will.

What are your personal core values?

The first one is constant learning. I believe that if we stop learning and developing, we lose our motivation and we become a shadow of our former self. Staying curious and open-minded is an integral part of who I am.

Honesty is definitely another one of my core values. In a way, this is why I like being a part of Delasport. Not only do I see our work as transparent, but I am honest when I say we are innovative and always looking for ways to make positive changes to the industry.

My third core value I’d say is knowledge sharing. You already know how important constant learning is for me. Well, it is also my belief that if we hold on to that knowledge and don’t share it openly, we wouldn’t get anywhere as a species. Progress is achieved through knowledge exchange and collaboration. Human life is rather short and there is no way to read all the books or listen to all the lectures in the world. But if we collaboratively gather knowledge and exchange it in an open and efficient manner, we can achieve anything.

How about interests?

Oh, I’m very big on mountains! I just LOVE them! They make me feel free and peaceful. Another aspect of life and nature I love is sunsets – everything about them. Needless to say, combining mountains with a beautiful sunset is my haven.

I have a few more passions. Some of them are in culinary and mainly baking. Cooking and baking make me feel calm, they bring out the creativity in me that is also so important for my daily work at Delasport.

And last, but not least, I’m a huge fan of beaches and all types of water activities. Swimming, sailing, playing water volley, and everything else related to water recharges me instantly!

How do you see the future of online casino in – let’s say – 3 years from now?

As I already said, Artificial Intelligence (AI) is here to stay. In my opinion, AI-based recommendations are the future. Yes, they are already here, but in the years to come, they will improve and perfect immensely. I believe players will stop wasting time altogether looking for a game to play. AI will help them from the get-go, and it will become the most normal thing in the world. One possible direction might be that a player will be able to play Book of Dead but with Wolf Gold symbols and that will happen without the need to change the original game.

This is inevitable, because the sea of content is vast as it is, and as it continues to expand, looking for the right title will become more and more difficult. We know for a fact that among 7000+ games, for example, 50% of all revenue is generated by 50 games only. This means there is a lot of content players aren’t interested in at all.

This is why I’m certain the future is personalization – both in terms of giving players more control over what they see and do and helping them through automation with AI and Machine Learning.

Ralitsa Zareva has served as Delasport’s head of casino since early 2023 and is responsible for managing and implementing many of the company’s innovations in the casino vertical. Before joining the global B2B supplier, she held management positions at several other leading iGaming companies, including head of casino at Anakatech, head of commercial management at Amusnet Interactive, and casino operations team lead at SBTech/DraftKings.

The post Ralitsa Zareva on Harnessing AI to Increase Players' Betting Experience first appeared on Delasport.

TheGamblest: Delasport has made significant strides in the iGaming market. Can you provide an overview of the current status of the company in the industry and share your vision for the last quarter of 2023?

Oren: We are proud that our hard work is paying off and we’re revolutionizing the player betting experience in iGaming. Our approach of going-beyond-content has proven incredibly successful this year and we not only won several awards but managed to enter several new markets and signed deals with partners like EEG, Videoslots, Campeón Gaming, Bejoynd, and more.

In Q4 we’re keeping up the pace. We just introduced something exciting in the casino vertical: Cross-providers Jackpot. We showcased it at SIGMA and the feedback so far has been astounding. We’re not slowing down as the year comes to an end and there are even new deals which we’ll sign before the end of the year and new exciting features enrolling in Q1 2024.

TheGamblest: Delasport has also recently developed exclusive features and functionality within its platform. Shed some light on the flagship products or services that are currently driving the highest sales and growth for Delasport in the industry.

Oren: In 2023 we enriched our signature personalization suite ‘My Era’. It consists of three sportsbook features that enhance the player experience and contribute to retention. Those features are My Sportsbook, My Event Builder, and If Bet. It is my firm belief that in times of content inflation, providing personalization and an individual approach is the only way to stay ahead of the competition. And the results speak volumes. Our partners and customers see a significant boost in player retention, while we won three sportsbook-related international awards just this year.

Due to the success of our flagship engagement suite, we’re now working on our next proprietary personalization features, and we’ll soon announce a rather big one.

TheGamblest: The company has undoubtedly faced various industry challenges. What is Delasport’s strategic approach to tackling these issues and providing effective solutions to operators?

Oren: Yes, we face industry challenges, they are a part of every successful business. When it comes to tackling them and providing effective solutions to operators, we have a two-dimensional approach. One aspect is coming up with the solution internally since all of us at Delasport are industry experts with many years of experience. The other direction we like taking is talking to our partners directly. We have tremendous respect for our partners and believe they are incredibly intelligent and iGaming-savvy, so usually they hold the answers we need.

TheGamblest: Talking about casino operators, what do you think Oren, are the primary obstacles and difficulties that operators are currently facing in the iGaming industry?

Oren: In the sea of the same, going beyond content is the oxygen of every operator out there. All casino operators have access to the same content, so standing out is the primary obstacle in this vertical, very similar to the sports one. This is why we’re preparing something for this iGaming field in particular.

Another difficulty they face has to do with regulatory compliance and responsible gambling. Our Chief Compliance Officer Filippo Ferri recently spoke about social responsibility and player protection during an official discussion panel since the topic is very high on our priorities. This is why we make sure to work only with the best providers of player safety tools and services.

Being an established business in iGaming is an extremely responsible position and we make sure to take it seriously.

TheGamblest: Personalization has become increasingly important in iGaming. How does Delasport emphasize the importance of personalization, and what advantages does it bring to operators and players?

Oren: We make sure to always highlight the importance of personalization in today’s environment. We talk about it in the media, at conferences, and in meetings with current and potential customers and partners.

Personalization has already skyrocketed in other entertainment industries with some like Netflix being a bright example. Netflix users get personalized content depending on their preferences and the time iGaming learns from such examples is here.

We make sure to provide players with ways to play the way they want to play and see only what they want to see. The features in ‘My Era’ are examples of exactly that:

‘My Sportsbook’ tailors the home screen for sports bettors after they go through a wizard-like menu, giving them the power to see only what they want to see, right from the get-go.

‘My Event Builder’ takes personalization even further by giving players the ability to create their own custom events. For instance, a major global team vs a local one, and how they fare in their respective matches.

‘If Bet’ is a novel and creative feature that allows bettors to link several selections with a single wager, essentially automating multiple consecutive bets.

Another feature of our sportsbook solution is the so-called Personal trader. Upon placing a bet, the player has the option to connect to a real person who can present a different, potentially better offer. The player can then decide whether to take this offer or stick with their initial one.

We’ll never get tired of repeating how important it is to make players feel special, valued, and prioritized in the era of AI, chatbots, and algorithms.

TheGamblest: Besides content and personalization, what are some other strategies or approaches that operators can employ to enhance the overall player experience and differentiate themselves in the market?

Oren: Engagement tools are a great differentiator as well. Tournaments, missions, level progression, mini-games… features like this help not only with retention but with conversion and overall experience, too. While the features themselves are great, we hold a crucial mileage in how to use them in the most effective way and that is one of the keys to our partner’s success.

A strategy to always keep in mind if you’re an operator is talking to your players directly on a regular basis. Gather as much feedback as possible from your customer support specialists and ask proactively. Players know best what and how they enjoy playing.

Even though we’re B2B-oriented, we have proactive calls with our partners to ensure they’re happy with our product, features, and services and to stay on top of our game. Sometimes this is how new feature ideas are born. All in line, of course, with the different market regulation requirements.

TheGamblest: Could you elaborate on the specific responsibilities and roles that B2B platform providers like Delasport have in addressing and simplifying these challenges for operators?

Oren: When an operator chooses us, sometimes they entrust us with their whole operation. We take this responsibility very seriously and make sure they feel safe and their players – secure. Our platform is built in such a way that allows for constant additions and implementations. Delasport’s product and compliance teams make sure to always be on the lookout for more useful and proven tools and services to develop or integrate so that the partners who trust us can have ease of mind while growing their business. This includes but is not limited to responsible gambling, KYC, AML, player engagement, payout, and customer support.

TheGamblest: To add more spice to the interview, we’d like to learn more about your professional journey in the iGaming industry. Oren, how did you begin in the industry and can you describe the pivotal moments of your career, and maybe give some important insights to newbies in the industry?

Oren: Yes, I have invested a great deal of my adult life in iGaming. In a way, I feel today as a sum of all my experiences that includes not just success stories but also scars and burns. I feel confident with Delasport’s strategy as it is a result of many years of experience with the entire management team. For me personally in the last 15 years, I’ve taken key roles in tech, product, operation, and business in B2C, B2B Platform, and B2B Content provider companies. Before joining Delasport, I gathered first-hand experience in B2C businesses, such as William Hill and Superbet, as well as B2B businesses like EveryMatrix and Skywind Group. My recommendation to newbies is to look at the challenges in “its eyes”, to stay inquisitive, prepared to work hard, and develop a strong will to gain a deep understanding of players, operators, and regulators and seek constantly ways to serve them all better. Last but not least, find a great company to work for and more importantly a great manager that will inspire you and help you to develop your career.

Some people and organizations in iGaming have “fallen asleep”. Some hold the wrong assumption that this is a stale industry that works just fine the way it is. But the truth is this is an extremely exciting field, and people with ambition should stay up to date with the latest trends both in the tech and iGaming industries. Later on, they will be the ones setting the trends.

Start gaining experience, it doesn’t matter what role you begin with, just make sure you don’t stop improving – the right management – like the one at Delasport – will see and reward your potential.

The post Oren Cohen Shwartz, CEO: Going Beyond Content Is the Oxygen for Every Operator first appeared on Delasport.

With acquisition costs growing higher, the need for successful retention becomes ever more critical. Maintaining existing customers is equally crucial as acquiring new ones, especially given the expenses tied to fierce competitive markets. 

Okay, retention is essential. However, it sounds easier said than done, especially in today’s oversaturated iGaming market, teeming with all operators having the same content you have to go beyond traditional approaches. The main reason is that relying on content, alone, brings content-based-players and such are volatile.  

Here are 5 unique ways to keep your players coming back, based on our observations and experience as a leading iGaming supplier and on the feedback from our successful long-term partners. 

1. Personalized Gaming Experiences

By now, when thinking of Delasport most iGaming professionals also think of our signature personalization suite ‘My Era’. This is no coincidence. Forward-thinking iGaming operators leverage data analytics and AI to create personalized gaming experiences. By analyzing player data, you can understand their gaming habits, favorite genres, and preferred betting amounts. In iGaming, this information is used to recommend games, offer bonuses, and provide customized promotions. Personalization fosters a sense of belonging and encourages players to stick around for the unique experiences the specific website has to offer. 

This is what our features ‘My Sportsbook’, ‘My Event Builder’, and ‘If Bet’ provide. And the feedback has been so positive, we’re now about to release a similar feature for the other vertical: ‘My Casino’. 

2. Mini-Games and Rewards

Mini-games, achievements, missions, and rewards are just a part of the plethora of engagement tools available on today’s iGaming market (and we’re proud we have some of the richest toolkits at Delasport). 

Incorporating game elements can make the bettors’ experience more enjoyable and interactive. Additionally, offering rewards and loyalty programs can incentivize players to remain loyal to your platform. The sense of progress and accomplishment, along with our instinct as humans to complete things, drives player engagement and long-term retention. 

3. Social Interaction

Aside from the need to play, progress, and complete things, we, as humans, have the need for social interaction. Operators with a success-driven mindset create opportunities for players to connect and compete with each other. Features like live chat, multiplayer games, and social media integrations can enhance the social aspect of your platform. Organizing tournaments and events that encourage friendly competition can also foster a sense of community among your players, making them more likely to stay. 

4. Localized Content

Similar to personalization, localization is an essential way to show your players you value them on an individual level. What’s important about localization is that it goes way beyond translating the interface. 

Having a good understanding of the culture and traditions of each of your players’ countries makes your platform more attractive and welcoming to them. Furthermore, they feel at home, which means they will be comfortable playing and spending more. 

To achieve this, you may have to visit new countries, hire professionals on-site, or turn to an experienced global supplier like Delasport. 

5. Cross Product Approach

Within the realm of sports and casino operations, approximately 5-10% of the player base participates in wagering on both offerings. Implementing retention initiatives, as mentioned earlier, for both these products simultaneously ensures a heightened degree of player involvement. Historically, casino enthusiasts tend to relish advanced gamification and engagement elements to a greater extent compared to sports bettors. Adopting a cross-product strategy not only sustains the engagement of casino enthusiasts and sports bettors individually but also strengthens their engagement in a synergistic manner. 

In short, the competitive landscape of iGaming player retention is a make it or break it factor. It is a top priority for forward-thinking operators. By personalizing gaming experiences and embracing innovation in general, they create a platform that not only attracts players but also keeps them loyal in the long run. And yes, it’s not an easy task, since retaining players is an ongoing effort, but if you choose to trust your product or operation to a proven team of experts like Delasport’s, you can easily stay on top of their evolving preferences and benefit from maximizing your current audience. 

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