Seizing the momentum of Ontario’s iGaming landscape, we’re sharing exclusive insights and official market data ahead of the Canadian Gaming Summit, offering a valuable opportunity to explore one of the industry’s most promising and tightly regulated markets. Our team will be on-site, ready to dive deeper into how operators can thrive in Ontario with the right guidance.

Of this total, CA$2.40 billion (US$1.73 billion) came from online casino gaming, representing a 36% annual increase. Sports betting generated CA$724 million (US$521 million) - a 23% increase.

Total online wagers hit CA$82.7 billion (US$59.5 billion), up 31% from the previous year. Casino games led in wagering volume at CA$69.6 billion (US$50.1 billion), followed by betting at CA$11.4 billion (US$8.2 billion) and poker at CA$1.7 billion (US$1.22 billion).

In March 2025 alone, iGaming revenue reached CA$294.8 million (US$212.3 million), with 1.1 million active player accounts and an average revenue per account of CA$278 (US$201,90).

Ontario offers one of the most clearly structured and commercially attractive regulatory environments for B2C iGaming operators globally. Since the market's official launch in 2022, the province has implemented a dual-agency model that balances oversight, commercial viability, and player protection.

The Alcohol and Gaming Commission of Ontario (AGCO) serves as the regulatory authority responsible for licensing and enforcing compliance with technical and operational standards under the Gaming Control Act, 1992. In parallel, iGaming Ontario (iGO) - established to conduct and manage iGaming on behalf of the province - enters into operating agreements with private-sector operators registered with the AGCO.

These private operators offer casino, sports betting, and other interactive gambling products through digital platforms under a centralized, government-managed framework. iGO retains overarching responsibility for ensuring that iGaming in Ontario aligns with provincial laws and public interest objectives, while day-to-day operations, platform management, and customer interactions are carried out by registered operators.

Ontario’s model promotes a competitive yet controlled environment, where operators must adhere to strict rules on advertising, responsible gambling, and player integrity, while still having the commercial freedom to innovate and differentiate. The system is designed to displace the unregulated market, protect consumers, and generate public benefit, ensuring that all gaming activity is accountable, transparent, and aligned with provincial standards.

For B2C iGaming operators, this framework offers a stable, scalable foundation backed by a regulatory structure that is both collaborative and forward-looking.

Core Marketing Standards: Truthful, Responsible, and Targeted

Ontario’s framework demands that advertising:

• Avoids targeting minors, self-excluded, or high-risk individuals;
• Excludes depictions or suggestions that gambling is a solution to financial hardship, a route to personal success, or a source of social recognition;
• Does not glamorize or mislead by implying that skill influences random outcomes or that playing longer improves one’s chances of winning;
• Includes responsible gambling messaging in every material;
• Ensures players can withdraw consent from direct advertising at any time.

An Opportunity for Integrity-Driven Growth

While Ontario’s approach may appear restrictive compared to U.S. jurisdictions, its framework reflects a distinctly Canadian commitment to player protection, market stability, and public trust. For compliance-led organizations like ours, this environment offers an opportunity to stand out as a reliable partner capable of navigating complexity.

As the regulatory landscape continues to evolve, we remain fully engaged. We’re actively tracking AGCO developments, aligning with enforcement trends, and equipping our operator partners with the clarity and tools needed to thrive in Ontario’s maturing iGaming market.

Popular Sports in Ontario

Sports betting accounted for CA$724 million (US$521 million) in revenue and CA$11.4 billion (US$8.2 billion) in total wagers in 2024-25.

As we have mentioned in one of our previous market reviews about Ontario hockey holds a special place as Canada’s national sport, making it a perennial favorite among Ontario bettors. However, given that the majority of Ontarians live within 100 miles of the U.S. border and have widespread access to American broadcast networks, U.S. sports also enjoy significant popularity in the province. Major American events—including NFL games, college football, and NCAA basketball—are regularly aired across Ontario, contributing to strong betting interest in both domestic and cross-border competitions.

In addition to hockey and football, Canadian sportsbooks see steady action on baseball, lacrosse, golf, boxing, and horse racing, reflecting the diverse sporting interests of the local betting community.

Popular Casino Games in Ontario

Casino gaming continues to dominate Ontario’s iGaming revenue, contributing CA$2.40 billion (US$1.73 billion) of the total CA$3.20 billion (US$2.32 billion) in 2024-25.

Ontario’s online casino vertical continues to thrive, driven by strong consumer demand across key product categories. Top-performing segments include:

• Online slots
• Live dealer games such as blackjack, roulette, and baccarat
• Table games, including poker variants and craps
• Instant win and virtual games

In the 2024–25 fiscal year, casino wagers reached CA$69.6 billion (US$50.1 billion) - a 34% increase year-over-year. This sharp growth underscores the sustained popularity and diversity of digital casino offerings in Ontario’s regulated iGaming market.

Player Demographics and Behavior

Key statistics:

• ~1.1 million active player accounts as of March 2025
• 72% of play occurs via mobile devices
• Player age range: 25–44 is the dominant group
• Average revenue per account: CA$278 monthly
• High engagement in multi-account usage: ~2.3 sites per player

While publicly available reports offer limited demographic detail on Ontario’s online gamblers, third-party research and industry observations indicate that the market primarily attracts younger male adults. Studies of online sports bettors typically show that 70–80% are male, with the majority aged between 19 and 45 - a trend that appears consistent in Ontario. Operators have noted that a significant portion of their user base is under 50, with the most active engagement coming from the 25–44 age group. Sports betting tends to draw a younger, predominantly male audience - largely in their 20s and 30s - while online casino gaming, though still male-dominated, appeals to a broader demographic, including older players.

Legally, all participants in Ontario’s regulated iGaming market must be at least 19 years old and physically located within the province. This is enforced through strict identity verification and geolocation measures upon registration. Within this adult user base, a strong uptake has been observed across age ranges, from college-aged individuals to middle-aged players. Mobile-first platforms have likely contributed to higher engagement among tech-savvy younger adults, while more traditional casino games attract older players familiar with land-based casinos or Ontario’s OLG.ca.

As the market continues to evolve, demographic analysis is expected to deepen. Early trends suggest high participation from the 20–40 age segment and growing interest from women—still a minority in the space but an expanding group, particularly in casual casino games. Player preferences also vary by demographic: younger males often favor sportsbooks and esports, while older users may lean toward online slots and table games.

Looking Ahead

Ontario’s iGaming market is on a clear upward trajectory, bolstered by:

• A well-regulated environment
• High consumer trust
• A diverse portfolio of 84 gaming websites operated by 49 licensed companies

With surging revenues, sustained player engagement, and a maturing regulatory framework, Ontario’s online gambling industry continues to deliver strong, profitable growth — firmly establishing the province as a global benchmark for regulated iGaming.

Backed by our proven track record of high-performing partnerships, we’re emerging as the partner of choice for operators aiming to succeed and scale in this dynamic and lucrative market. This is why anyone interested in growing their regulated operation should reach out for a meeting with us during the upcoming Canadian Gaming Summit in Toronto.

The post Ontario Market Report: A Masterclass in Surpassing Expectations first appeared on Delasport.

Contents:

• The Current Netherlands iGaming Market
• Preferences of Dutch Online Gamblers
• Casino in the Dutch market
• Sports Betting in the Dutch market
• Preferred Payment Methods in the Dutch Market
• Online Gambling Legislation in the Netherlands
• Advertising Rules for Gambling in the Netherlands
• The Future of Gambling in the Netherlands

The Current Netherlands iGaming Market

With the legalization of online gambling, under the Remote Gambling Act (Wet Kansspelen op afstand, KOA) which came into force in April 2021 the Dutch market was well underway to capitalize on an already educated and motivated player population. The ever-inflating number of active online gambling participation has set great standards for the coming years with a player base forecasted to grow over 1.5 million by the end of 2024. 

Revenue-wise, the Netherlands is also doing incredibly well: the projected revenue for this year (2024) is over €1.1 billion (Source). And with a stable annual growth rate of above 5.4%, forecasts point to a result of €1.44 billion by 2029. 

Preferences of Dutch Online Gamblers

In the Netherlands, casino games lead, but sports betting gains ground among youth. 

Recent data from the Netherlands Gambling Authority (KSA) sheds light on the evolving landscape of online gambling in the country. Casino games continue to dominate the digital betting sphere, commanding a substantial 73% of the gross gaming revenue. This figure underscores the enduring appeal of traditional casino offerings in the digital age. 

However, sports betting is carving out a significant niche, accounting for approximately 25% of the market. This sizable portion suggests a robust appetite for sports wagering among Dutch punters, despite the overwhelming popularity of casino games. 

Perhaps most intriguing is the emerging trend among younger adults. A recent study, by Loket Kansspelm reveals that six out of ten Dutch young adults anticipate placing sports bets this summer. This statistic points to a growing gambling interest within the younger demographic, potentially signaling a shift in future market dynamics. 

The data presents a nuanced picture of the Dutch online gambling scene. While casino games maintain their stronghold, the notable presence of sports betting and its particular appeal to younger adults indicate a market in flux. As the industry continues to evolve, these trends may reshape the betting landscape in the Netherlands, with potential implications for operators, regulators, and society at large. 

Mobile gaming has been the preferred variant for the country’s players, in part due to the high engagement of a younger player base and, of course, the ever-developing shift to mobile friendly platforms within almost all major online content. 

With a bustling and mid to high-income youthful demographic to service, current and future operators of the industry can capitalize promptly should they meet the high-standard for technology and new-age iGaming inclinations of the market. 

Casino in the Dutch Market

As mentioned, Casino games and slots in particular are very popular among Dutch casino fans. They are simple to understand and come in many versions with different themes and features.  

Dutch players enjoy classic casino table games like blackjack, roulette, baccarat, and craps. Online casinos offer dozens of variants of these games from various providers to cater to player preferences. 

Live dealer games are another popular choice, allowing players to interact with human dealers and each other for a more immersive experience. 

Some of the top games in the market include: 

• Simply Wild by Stakelogic - This classic slot accounts for 54% of all Google searches for slots in the Netherlands, indicating its immense popularity among Dutch players. 

• Random Runner by StakeLogic - This is the second most popular slot in the Netherlands, reaching a position it does not achieve in any other country. 

• Mega Joker by NetEnt - This retro-style slot with fruit symbols has an impressive 99% RTP, making it one of the best payout slots for Dutch players. 

Sports Betting in the Dutch Market

Dutch bettors have a strong preference for soccer betting, with the Eredivisie (Dutch top division) and international leagues like the Premier League, La Liga, and Serie A being particularly popular. Soccer dominates the sports betting market in the Netherlands due to the country's deep-rooted football culture and the wide variety of domestic and international matches available. Beyond soccer, Dutch bettors also enjoy wagering on other sports such as Formula One racing, hockey, volleyball, cycling, tennis, golf, and UFC. The Netherlands' thriving sports culture provides bettors with ample options to indulge in their favorite pastimes.

Preferred Payment Methods in the Dutch Market

In the competitive landscape of online gambling, Dutch players are not just looking for compelling games - they're seeking seamless financial transactions. The savvy Dutch gambler comes to the virtual casino floor with well-established preferences for managing their funds, making a diverse array of payment options a critical factor in their choice of platform. 

This financial sophistication spans a broad spectrum of methods. On one end, we see the enduring popularity of traditional options: credit and debit cards continue to hold their ground, while wire transfers and prepaid cards remain trusted standbys for many players. These conventional choices offer a sense of familiarity and security that resonates with a significant portion of the Dutch gambling community.

However, the modern Dutch player is equally at home with cutting-edge financial technology. E-wallets have surged in popularity, offering speed and convenience that align perfectly with the fast-paced nature of online gaming. Cryptocurrencies, once a fringe option, are increasingly entering the mainstream, appealing to those who value privacy and decentralization. Mobile payment apps, seamlessly integrated into players' everyday lives, are making their mark in the casino and Sportsbook world as well.

The message to online casinos is clear: versatility is vital. To capture and retain the attention of Dutch players, gaming platforms must offer a rich tapestry of banking options. This isn't just about providing choices - it's about creating an ecosystem where players can move their funds with the same ease and flexibility they enjoy in other aspects of their digital lives.

In essence, for online Sportsbook and casinos eyeing the Dutch market, the ability to accommodate diverse financial preferences isn't just a feature - it's a fundamental requirement. By offering a comprehensive suite of deposit and withdrawal methods, casinos can position themselves as responsive, player-centric platforms in this discerning and evolving market.

Online Gambling Legislation in the Netherlands

Legislation and regulation in the market is enforced by the Netherlands Gambling Authority (Kansspelautoriteit or KSA), which was established to handle the more recent legalization of online gambling by the KOA Act (also known as The Remote Gambling Act), predating it little less than a decade with its founding in early 2012.

As with any well-regulated and booming market within the industry, operators looking to receive licensing are subject to scrutinous and consistent standards of product to be eligible. 

These conditions are set to meet an operator base that is well-suited to providing a transparent service to the Dutch player, with uncompromising criteria in player protection, fraud, money laundering prevention, and responsible gaming as a foundation.

Notably, licensed operators are subject to a 29% tax on their gross revenue and must contribute in part to the Gambling Addiction Prevention Fund.

Advertising Rules for Gambling in the Netherlands

Advertising within the Netherlands, as with most EU nations when it comes to age-restricted content, has rather unmalleable guidelines.  

The KSA (Kansspelautoriteit) helps ensure that content produced by iGaming brands meets the familiar standards of service transparency, target audience viability, and inclusion of gambling addiction risk disclosure. Parallel to these standard practices in gambling advertisement, it also imposes an acute rule set for advertisements in regard to runtime, show times, and even the use of celebrity or role model figures within the content. 

The online gambling ad space in the Dutch market is now recognized as a leader in responsible gaming and consumer protection within the EU and even beyond.
 

The Future of Gambling in the Netherlands

The Netherlands has emerged as a tantalizing prospect in the European online gambling landscape. With its substantial population, widespread internet access, and a growing enthusiasm for digital wagering, the country presents a golden opportunity for licensed operators. This burgeoning market has not gone unnoticed, with the regulatory authority already granting 25 licenses, signaling a robust and competitive ecosystem.  

A newly regulated, high-value, and expressly player-protection-centric market like the one thriving in the Netherlands is an exciting step into the future of iGaming. 

With an ever-growing player population, trending platform advancements in personalization, customization, contemporary betting mechanics, and engaging original content, the Netherlands provides ground for any brand to thrive once they grasp the significance of this new-era market. 

However, this digital gold rush is not without its complexities. Operators venturing into the Dutch market must navigate a labyrinth of stringent compliance requirements. Consumer protection stands at the forefront of regulatory concerns, with authorities implementing rigorous measures to safeguard players. Anti-money laundering (AML) protocols demand meticulous attention, while advertising regulations require a delicate balance between promotion and responsibility. 

The Dutch online gambling sector continues to exhibit strong growth potential. However, the road ahead may not be without its bumps. Industry analysts anticipate a possible near-term slowdown as the market adjusts to evolving regulations and competitive pressures. 

For operators eyeing success in this lucrative yet complex arena, adaptability will be key. The ability to pivot strategies in response to regulatory changes, while maintaining strict compliance, will separate the winners from the also-rans. As the Dutch online gambling landscape continues to evolve, those who can successfully balance opportunity with responsibility stand to reap significant rewards in this dynamic market. 

And if you’re an ambitious operator looking to enter or expand in the Netherlands, you’ve just found a reliable partner: Delasport is not only a leading supplier globally, but has experience in the Dutch market, as evident from our latest deal with OneCasino. 

So, make sure you get in touch as soon as possible to grant your business a real shot at success in the region. 

The post Netherlands Market Report: Unlock the Potential of the Booming Dutch iGaming Scene first appeared on Delasport.