Delasport brings a new category of live sports betting to the UK as Betiator – the world’s first and only game for sports – becomes certified and operational in the market.
23rd September, 2026 – Delasport has announced that Betiator is now fully certified and already live with partners in the UK, bringing the world’s first and only crash game for sports to one of the industry’s most established regulated markets. The product is already live in the UK market through the Delasport-Betable partnership and is already giving UK players access to Betiator’s unique take on live sports betting.
A category-first innovation, Betiator combines the fast-paced mechanics and visual excitement associated with crash games with real events taking place during live sports. Rather than relying on RNG-based outcomes, the experience follows the action on the pitch, allowing players to place a bet, watch the multiplier rise and decide when to cash out before the relevant sporting event occurs.
Player data already shows that the product is generating sustained engagement rather than one-off trial.
Across markets the following was measured: Engagement that goes far beyond a single bet: 68% of players bet on more than one fixture, 45% place multiple bets during the same game, and players average 5.7 bets per game with an average wager of €17. Combined with strong margins of 16.6% on corners and 8.3% on goals, the results show how Betiator turns live sports engagement into sustained betting activity and real value for operators.
Player activity is also distributed across different match events. Approximately 80% of Betiator players engage with Goals, while 60% engage with Corners, demonstrating that engagement is not confined to a single betting mechanic.
Major Tournaments Amplify Betiator Engagement
Betiator’s performance during the World Cup provided an even stronger indication of its potential during periods of heightened sporting interest.
During the tournament, the average bet increased with approximately 200% – while turnover per player was approximately 240% higher.
Player behaviour also shifted during the competition. Corners emerged as an especially popular market, with 77% of players engaging with Corners during the World Cup, compared with approximately 60% across the wider period.
The figures highlight Betiator’s potential during major sporting events, when operators are competing most intensely for player attention, engagement and share of wallet. By adding a fast, interactive layer to live matches, Delasport’s powered sportsbooks give operators a new way to capitalize on the increased traffic and engagement generated by the biggest moments in the sporting calendar.
“Betiator is the most exciting innovation in sports betting at the moment,” said Oren Cohen Shwartz, CEO of Delasport. “Becoming fully certified and live in the UK is an important milestone, but what excites us just as much is seeing how players are using the product. They are coming back, exploring different markets and becoming significantly more engaged during the biggest sporting moments. That is exactly what Betiator was designed to achieve.”
With Betiator now certified and operational in the UK and already live with Betable and its operators, Delasport is taking that strategy further through what it describes as a new category at the intersection of sportsbook and crash gaming.
To learn more about Betiator, visit Betiator - Delasport.
About Delasport
Delasport is a leading iGaming software supplier operating in regulated markets, delivering a modern one-stop-shop solution for sports betting, online casino and player account management.
Its platform focuses on differentiated player experiences through personalization, innovative betting products, advanced retention capabilities and cutting-edge technology.
Since its founding in 2010, Delasport has received multiple international industry awards and established a strong track record of delivering scalable, stable and innovative solutions for operators. For more information, visit www.delasport.com.
