Coming up:

Market size and growth for iGaming in Denmark
Danish online gambling legislation
Popular casino games in Denmark
Danish sports betting
Looking to the future

Market size and growth for iGaming in Denmark

Over 5.41 million individuals in Denmark have a mobile connection and there are 5.69 million users, or just over 98 percent of the population, who are using the Internet.

The percentage of GGR produced by online gaming in the Danish gambling sector has been rising since 2012, according to Spillemyndigheden's statistics. Online gaming income (across all verticals) made up 31% of total gambling revenue in 2012, increasing to 59% in 2020.

According to Spillemyndigheden's annual review for 2021, Danish players are increasingly preferring to place their bets through online channels, notably mobile devices, which is up 7.2% from Q4 2020.

Online casinos have a 64.3 percent market share in 2021 with a GGR of 700 million euros and 450 million euros in revenue. The GGR for sports wagering was 250 million euros, or 35.7%.

Danish online gambling legislation

The Danish gambling industry, which started offering commercial online gaming on January 1, 2012, is governed by the Danish Gambling Authority (DGA). Under this new Danish legislation, commercial licences for poker, casino games, and sports betting were made available. On January 1st, 2018, commercial licences for bingo and horse/greyhound racing became accessible, ending the market monopoly of the national lottery operator.

The current tax rate for online gambling and interactive sports betting is 28 percent of GGR, up from 20 percent in 2021. In order to raise the social obligations of operators, the government presented new laws in 2019. This legislation went into effect in 2020, comprising of:

• Limit requirements for weekly, daily, or monthly player deposits.
• No one promotion or promotional (free bonus) sum should be greater than 135 euros (DKK 1,000).
• Betting promotions cannot be worth more than 10 times the players' bet.
• Broader targeting for promotional offers; at least 100 players must get the same offer.
• Players must have at least 60 days to complete a promotion's requirements.

Don’t miss the chance to read our German iGaming Market Report!

Popular casino games in Denmark

Popular video slots that have gained a lot of momentum in Denmark are Book of Dead and Legacy of Dead by Play'n GO, Bonanza by Big Time Gaming, and Sweet Bonanza by Pragmatic Play. Viking and Nordic themes are also quite popular in Denmark. Live dealer and casino shows are likewise quite well-liked.

It's easy to see why these live dealer presentations are so popular: they're entertaining, fast, and include a range of in-game choices to keep players interested. Players benefit from a deeper and more interesting involvement when presenters deliver the game in real-time.

Danish players choose games like Roulette, Blackjack, and Bingo the most. In Denmark, there are several physical casinos that also provide live games in specially designed TV rooms so that local players may participate in the online games as well.

According to data from Ficom Leisure and the Danish Gambling Authority, 73.5 percent of all users of online casinos play slots, making it by far the most popular game category. Blackjack and commission games made up 6.5 percent and 6.8 percent respectively, with roulette coming in second with 9.7 percent.

Danish sports betting

The most popular sport in Denmark is without a doubt football, which has produced numerous successful footballers and teams. The Superliga, a professional domestic football league with a total of 12 clubs, was established in Denmark in 1991. Other leagues with active betting include the Danmarksserien, Danish 2nd Division, Danish 3rd Division, and Danish 1st Division.

Over 100,000 licensed handball players play in Denmark, with the best professional men's handball league being HTH Ligaen, and the best professional women's handball league being Damehndboldligaen. Another well-liked sport in Denmark is ice hockey, with Metal Ligaen being the most prolific league since 1954.

Denmark has a very high rate of per-capita bicycle ownership with Bjarne Riis, Tony Rominger, Henry Hansen, Michael Rasmussen considered being among the best in the world. Numerous online sportsbooks targeting the Danish market provide coverage of major cycling events including the Tour de France, Giro d'Italia, World Championship Cyclo-cross, Milan-San Remo, and others.

Danes like playing basketball, badminton, gymnastics, American Football, and other sports. Danish athletes are also interested in VR sports, and the demand for VR leagues is increasing quickly as a result of the pandemic ban on live competition. They can operate all year long and are not impacted by seasonal fluctuations, therefore they are expected to remain popular.

Looking to the future

The tight restrictions around promotions will force operators to look at how other sectors have used customer data to increase engagement with new customers while retaining those already in the ecosystem. With so many rules and regulations, traditional promotions will be taking a backseat and operators will instead need to enhance the overall customer journey and experience. By accessing technology and working with the right partners, they will be able to improve their Player Lifetime Value plans through better future personalization, gamification, and other important elements.

Delasport is ideally positioned to advance iGaming in Denmark with a variety of products and solutions created to provide players with the finest experiences. Delasport is in many respects a secure bet for operators wishing to enter the Danish market thanks to its GLI accreditation to operate in Denmark with Sportsbook, Casino, PAM, together with the availability of market-leading technological solutions.

The post Danish iGaming Market Report: Leading the way first appeared on Delasport.

Contents:

Mexican online gambling laws
The current Mexican iGaming market
What online games are popular in Mexico?
Popular sports to bet on in Mexico
Challenges and prospects in Mexican iGaming
What we expect to see in the future for Mexican iGaming

Mexican online gambling laws

Despite the fact that the Federal Gaming and Raffles Law of 1947 do not directly prohibit internet gambling, it is deemed permissible under the 2004 regulation. Online operators must have a license, but B2B providers do not need to get a separate gaming license. Operators, on the other hand, are required to disclose the identities of their providers.

Currently, there are dozens of sports betting and casino operators in Mexico, the majority of which are working with internationally licensed operating firms – that are permitted to and actively welcoming to Mexican players.

The current Mexican iGaming market

The size of the Mexican iGaming market size is estimated to be around $500m GGR with year-on-year growth of ~10%. The gambling market is divided into two ty­pes of products: sports betting and casino. Online operators must get a license from SEGOB (Secretariat of the Interior), whereas B2B suppliers do not - and operators must pay a 30% tax rate from GGR earnings.

With nearly 80 million Mexicans owning a smartphone by 2020 the rapid adoption of mobile devices has had a big impact on the iGaming industry, with operators increasingly providing mobile-friendly experiences and applications to guarantee that players have access to the features they desire (like our new Ifbet function) and that they don’t fall behind the competition.

What online games are popular in Mexico?

Slots (like in many other countries) are amongst the most popular casino games played online in Mexico's leading casinos. Blackjack is also quite popular, and it is frequently featured prominently on casino sites. There is also a lot of interest in live casino gaming, particularly blackjack and roulette.

Many of the same games are available in Mexican online casinos as they are in international ones, but local gamblers have their own preferences when compared to those in other countries. Video slot games with Mexican and South American themes are popular, such as Inca, Da de Los Muertos, piñata, and others. The Mexican e-casino market is well-developed enough to provide popular games, mobile gaming experiences, bonuses, VIP programs, and other benefits.

Popular sports to bet on in Mexico

Mexico's tax income from sports betting is estimated to be over $300 million USD each year. Mexicans, like the rest of the world, worship football, and this enthusiasm naturally extends to sportsbooks. With a large number of spectators and bets, Mexico's Primera Division is the most popular football competition in the country. International leagues such as the English Premier League, German Bundesliga, and Spanish La Liga are also regularly bet on and viewed in the Mexican market. Mexican sports fans are surprisingly enthusiastic about American football to the point where the NFL makes it a point to play games in Mexico City every year, with NCAAF also getting high viewership.

Baseball is also popular in Mexico, with local leagues attracting a lot of attention and wagers - as well as the Mexican Baseball League and Major League Baseball both seeing a large number of bets.

Don’t miss the chance to read our Ontario iGaming Market Report!

Challenges and prospects in Mexican iGaming

Around 60% of Mexican gamers wager on sports, while 40% gamble on more typical casino games including slots, blackjack, poker, and the lottery. While operators will undoubtedly provide experiences in both of these verticals, the quality of those experiences will be what gives operators the edge over the competition.

Experiences must evolve – Mexican operators have a significant challenge against rivals that provide high-quality digital sportsbooks and online casino experiences. The overseas market is already developed in this regard, so players already know what good experiences look like. As a by-product of this, the number of specialist providers who can integrate advanced features into an operation has also increased, providing complete solutions that don’t need to be created in-house.

Marketing matters – As demand and customer numbers go up, Mexican operators are finding it necessary to invest heavily in marketing.  Rather than relying solely on above-the-line communications such as billboards, radio, or word of mouth, operators looking to grow their online business will need to embrace social media and other major digital platforms to raise awareness and demonstrate that they are authorities in their field and that they understand the importance of today’s digital landscape.

What we expect to see in the future for Mexican iGaming

Mexico is well-positioned to become a significant global player in the iGaming arena because of its fast-growing technology adaptability, population density, and operators hungry for success. In Mexico's iGaming market, we foresee tremendous growth, with both existing operators looking to establish themselves before the local market reaches saturation.

This isn’t to say the opportunities have already been snapped up – the industry is still very much in its infancy in Mexico when compared to Europe and North America. To catch up quickly, we expect to see Mexican operators partnering up with companies such as Delasport to provide them with the technology they need to attract the players.

Our sportsbook and online casino solutions are already fully featured for the modern player and are perfect for companies who want to start trading as soon as possible.  Our recent partnership with Winpot, a licensed Mexican operator, is just one example of how we’re making an impact on the industry and we expect to be working with more companies as the market matures.

The post Mexican iGaming Market Report: Growing fast first appeared on Delasport.