In a competitive environment where bonuses can be the differentiator, operators need to take another look at their approach to understand how to increase bonus effectiveness and distinguish themselves from the competition. In this article, we’ll be looking at the areas that operators can explore to take their retention capabilities to the next level.

These fields you need to consider if aiming at better bonusing:

Flexibility
Ecosystems
Big data
Automation
Gamification
Innovation

Flexibility

As iGaming software providers, our role is to provide operators with best-in-class software solutions that enable them to offer their players the best rewards in creative and flexible ways. This means that modern bonus platforms need to go one step further to offer the agility and feature sets to accommodate the needs of today, and to be ready for any new integrations, technologies, regulation requirements changes, and more.

A flexible, bonus engine should allow creating bonus bundles, versatile rule definitions with games, events, player segmentation, and actionable triggers like deposits, wagering, losses, logins, and other interactions.

Ecosystems

By thinking of bonus solutions in terms of an ecosystem rather than standing alone, operators will quickly realize how powerful they can be. This line of thinking around bonus engine means that operators can retain their players across verticals such as casino, live casino, and sports.

This more open approach also means that other solutions can be integrated into the wider offering, with specialist software providers being able to implement powerful retention features.

Leverage big data

Knowledge is power and understanding players' needs has never been more important. To excel in player retention the platform should continuously learn about the user's activities using machine learning modules and AI applications. By analyzing their sessions, operators will be managed to reveal deep insights into player behavior and offer personalized betting opportunities.

Big data is already being used by some of the largest companies on the planet to help them target new customers and deliver better experiences for existing ones. With personalized recommendations and tailored offers, data can help operators get the right products in front of the right customers, at the right time.

In terms of the iGaming industry, we are already seeing such implementations through game recommendation engines and reward campaigns. Through more effective personalization, operators can deliver more targeted experiences to players based on their behavior, preferences, and profile.

As technology continues to evolve, so does its ability to collect and organize data. The challenge lies in knowing how best to interpret that data to inform future campaigns and initiatives. For instance, segmenting player bases in more granular ways can open up reward schemes that go deeper than just ‘new and existing player’ and can instead create more detailed groups up to a single-player level on qualitative information such as demographics (determining different ages including Millennials and Gen Z) and psychological profiles (depending on the user behavior).

Automation

Automation is the other side of the big data coin. After all, what use is having all this information if it cannot be processed and understood properly? Analyzing and acting upon all of the insights gained by the collection of big data can be an impossible task for human interpreters, or at least will come with huge operational costs. By employing automation and artificial intelligence, operators will be able to tailor highly targeted offers and promotions for more granular customer segments, ultimately leading to higher ROIs and lower costs across the board.

Automation isn’t only useful for promotions and retention. By being able to interpret all the data, platforms will have more flexibility than ever before, with more features and configurations to fine-tune experiences at a player level and react in real-time.

More than bonuses

In recent years we have seen new tools added to allow operators to successfully retain their players such as leaderboard-based tournaments, missions, levels, badges, points, and more. Through gamification and a highly configured and specific bonus system, the rewarding process can be fully automated for an all-around experience that gives end-users the best performance possible.

Missions boost players' engagement, making gameplay fun and challenging by creating real-time tasks for users to complete. For instance:

- Badges allow keeping people feel more engaged by giving free spins or bonuses with each badge.
- Points allow users to unlock new games and encourage more gameplay.
- Leaderboards and tournaments allow operators to create competitions and reward players with daily, weekly, and monthly prizes.

Never stop innovating

Operators are operating in a highly competitive environment. iGaming platforms should supply a flexible bonus engine and advance retention tools by utilizing the most advanced technology. While bonuses have long been a staple of any operator, simply offering them without any of the above considerations means your gambling business cannot reach its full potential.

Contact us to learn more about how to increase bonus effectiveness and take players retention to the next level to offer a superior iGaming experience through real-time engagement.

The post How to increase bonus effectiveness in iGaming first appeared on Delasport.

•  It is straightforward and quick to add Sportsbook as an iFrame. It is mostly the same as adding a new Slots provider;
•  You don't need to know Sports. You get professional trading and risk managers to do it for you;
•  You control your risk and exposure similar to Slots. Define limits from a player's segments to a single-player level;
•  There is a market and many Sports Betting players that your business can now attract;
•  CPA for sports players is lower than for Casino;
•  Some percent of acquired sports players can be crossed sale to Casino (mainly live Casino);
•  Adding a Sportsbook is a complementary product that does not cannibalize the existing Casino revenues.

Let’s dig deep into the topic because we all know that “the devil is in the details”.

First thing first, what is an iFrame?

With their own or a 3rd party platform, Casino operators can easily and quickly add sports betting solutions using a Sportsbook iFrame. An IFrame (Inline Frame) is an HTML document embedded inside another HTML document on a website. It means in plain English that it is a very straightforward and quick task to embed a full Sportsbook in your website or app.  For this reason, at Delasport, we call it a Plug & Play iFrame.

How is easy is it to embed a Sportsbook iFrame?

The process includes the following steps:

1. The betting iFrame provider will supply a code snippet that the Operator's developer just placed on the website. The code allows to launch or render a game or a sports feed.
2. The 3^rd party content provider (slots or sports betting) will integrate with the Operator casino platform wallet.

What are the differences between adding a slots provider and a Sportsbook iFrame?

Embedding a Sportsbook in your website is mostly the same as adding a new slot provider. In both cases, the integration includes adding code to the frontend side (website or a mobile app) and integrating the Sportsbook/Remote Game Server to the Platform wallet. The Sportsbook is served by the gambling solution provider, similar to a slot game that is served by a 3rd party slots provider.

The main differences are:

1. As opposed to a Slot game, the look and feel of the Sportsbook can be customized according to the Operator’s brand book. The website visitors will see a homogeneous UX and identify the Sportsbook as an integral part of the website.
2. In the Slots case, the Slot round result is determined by the Remote Game Server, running a Random Number Generator. The Sportsbook Software is a mixture of machine code and people (trading and risk managers). In a nutshell, traders are needed because Sports betting is done on real events.

How to choose a Sportsbook iFrame Solution provider?

Product & Coverage

An excellent Sportsbook that covers all required features in your markets, from sports disciplines, betting options, mobile UX, cash-out, different odds format, multiple currencies and languages, scalability, etc.

Experienced iGaming software providers and operators understand that the market needs dictate the popularity of certain products and sports. To this effect, the Delasport iFrame "plug & play" solution is developed with advanced technology, packed with immense content available and allowing it to be easily integrated into any site seamlessly. This gives the Operator the option to tailor the content stream to fit their target markets and players' interests.

With over 70k pre-match, 40k live events, 125 different types of sports covered, from classic football and cricket to e-sports, virtual sports, and live tournaments, the Delasport "plug & play" iFrame solution offers a broad selection of popular and niche events. The 24/7 broadcasting and analysis of the games create an endless pool of opportunities for the players to enjoy

The Delasport's Plug & Play iFrame solution offers a wide range of markets for every sport available, from fan favorites like "Asian Handicap" and "Over/Under" to the more niche betting markets like "First Half Exact Goals", "Alternative 2nd Half 3 Way Handicap" and more. This vast selection of events and markets enables your player traffic to ease into the sports betting environment and ensures greater player retention in turn.

Risk management

it is critical to look for a solution with years of experience.  If you are not looking to hire your own Sports expert, look for a Sports Betting solution with highly professional traders and risk managers.

Risk management is the identification, evaluation, and prioritization of risks. This includes everything from the initial event pricing and any odds movement to limit liability to increasing the betting limits available to customers and analyzing particular betting behaviors to keep track of new information. Having a hybrid system in place, a combination of precise algorithms to compile the information and a dedicated trading team guarantees the quality and accuracy of the odds calculation.  Delasport has always been an expert in sports and trading, utilizing the latest technology along with in-depth risk strategies to ensure a profitable and fair realization of any operation.

Delasport's sportsbook provides operators with more value through a better hold and a proven point of difference on pricing and content, with a market-leading trading staff that covers major and minor sports in-depth. A professional gambling site that gains trust in the market will run a cost-effective sports operation for you.

Real Partnership

In a revenue share business model, the Sportsbook iFrame provider should act as your trusted partner, run the sports product professionally and maintain the highest margin to achieve your new business goals. In the end, there should be a mutual interest to grow the business. Building on trust, the genuine partnership assures the brand owner that the gambling software provider will support them to enter new features to allow better standing and get a competitive edge, enter additional markets, adjust to regulation changes quickly, etc.

Scalability

To ensure your business always scales and grows, the Sportsbook technology requires to be a cloud base and to support horizontal scalability. A modular Micro-services architecture allows cost-effective growth, and an always-on operation will guarantee maximum business continuity.

Conclusion 

Sportsbook Plug & Play iFrame allows you to get all the benefits of adding a Sports product to your casino brand. It is quick, and you don't need to have the know-how in Sports. It is simple as adding a new Slots provider. A level of trust is required. Operators do not know how the RNG Engine within the Remote Game Server Software works, and they need to trust the Slot provider. Like that, the Operator needs to partner up with a trusty Sportsbook provider with the best product and expertise to run the Sports product for him. The Sportsbook iFrame blends seamlessly with the Operator website and has the same color, fonts, etc. The Operator is in complete control over his exposure through limits configuration and reports and can enjoy adding a new revenue stream that does not cannibalize its existing Casino one with a lower acquisition cost and higher overtime margin.

The post Top Reasons to choose Plug & Play Sportsbook iFrame Solution first appeared on Delasport.

But how to do it in the best possible way?

Here are six factors you need to take into consideration when choosing the best iGaming platform provider for you:

1. Business strategy and target region
2. Choosing the right software provider
3. Trust your business in experienced hands
4. Stand out with unique and competitive features
5. Check credentials and licenses
6. “Managed services” are another key to success

1. Business strategy and target region

First of all, you need to do your homework and prepare your business plan. Decide what your target market and region are and if the desired growth is achievable in terms of size and time that it will take. Estimate how quickly you can grow and how well you can position yourself among the competition. Perform research in your business niche and establish your competitors, as well as their advantages so you can better understand your business requirements. Turn your competition’s weaknesses into opportunities for your business, having an edge over them.

2. Choosing the right software provider

Main factor for success is to enter the industry “the right way” by choosing the best iGaming software provider for your plans and business needs. Stepping in well-prepared with the proper tools at hand and an easy-to-follow business strategy is essential for the successful establishment of your brand and good initial positioning on the market.

The fierce competition in the sports betting and casino industry would make it harder if you haven’t chosen the appropriate operational, retail, and product development tools and capabilities. Going with a flexible, stable, and customizable iGaming platform is pretty much “a must” and very important to think to consider.

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3. Trust your business in experienced hands

It’s easier said than done. Finding and choosing a reputable iGaming provider to partner with and watch your business strategy go into action is a must. Make sure that he has the industry knowledge and expertise to help you grow your brand. A leading sportsbook solution provider with an extensive portfolio of partners, suppliers, and payment providers in your target market is what you want. It is the main factor ensuring that you’ve made the best choice to stand out among the competition.

Find out more information about his main product and retail solutions and what makes them unique. A white label solution that is stable and customizable will enable you to brand your desired platform with the features you need to achieve your strategic goals.

4. Stand out with unique and competitive features

Make sure your brand stands out and is competitive in the market by offering a unique product to your customers and users.

But what makes a branded product unique?

Your gaming platform/product should be versatile and flexible, as well as multi-optional offering added value. The white label solutions features have to be customized to not only best fit your business needs but to be adjusted in accordance with the requirements and needs of the market and region you’re operating in. Fully localized sports betting and iGaming platform with integrated local payment methods and marketing campaigns that will best suit your customer’s needs will surely set make your unique offering stand out.

5. Check credentials and licenses

Take time to analyze the software provider’s background, history, licenses, and certificates. Check if their products are licensed to operate in compliance with all regulatory requirements of the target market. The certificates that the company holds will give ease of mind that they are operating in compliance with all standards and requirements.

6. “Managed services” are another key to success

Risk management, customer support, marketing, finance, fraud detection, and so on is what your business needs.

Consider what kind of managed iGaming services you require and if the provider is able to offer them. A skilled and well-trained customer care team will maximize your customers’ experience and increase loyalty and engagement. Effective fraud detection and expert risk management may help you increase the profit of your sportsbook while keeping the risk in check and under control.

Choose a good iGaming software provider that will give you all the tools and support to enable your growth and help you establish a successful and reputable brand. And also, will continue to develop their outstanding offering adjusting it to your needs throughout your long-lasting and profitable partnership.

Summary

In conclusion, we can add that starting a successful gambling business is not an easy task. The competition is strong, the demands are big, but the “price” is even bigger.

Going with the all-in-one solutions is the perfect choice you can make. So choosing the best provider with a complete iGaming platform for your needs is essential! Make sure all six factors above are available and ensure the bright future of your business.

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The post How to choose the best iGaming software provider for you first appeared on Delasport.

Delasport’s spokesperson said:

“We are excited to announce our new collaboration with Praxis. With a powerful software solution like Praxis’ smart cashier, we’ll be able to provide our partners with a complete iGaming payment solution so they can enjoy faster, smooth, and secure transactional operations. We believe that the synergy between our companies will soon deliver great results and will lead to an even stronger positioning in the industry we play leading roles.”

More about Praxis company

Praxis is a software technology provider offering smart cashier software that has been designed to reduce high-risk processing difficulties and at the same time increase business transaction approval rates, thus allowing companies to focus on their main areas of business. Praxis offers over 350 PSP’s, eWallets, and APM integrations, covering different payment methods and banks. Integration of the smart cashier allows businesses to take control over their operations while maximizing their profits and reducing costs.

Brighter business future

As a high-end software solutions provider, Delasport enables online Sportsbook and Casino operators to launch successful operations and quickly develop into leaders in this industry.

Ever since its foundation the company has been committed to excellence, constant innovation, and building a strong and long-lasting partnerships network.

With years of experience in the Sports betting software industry and ever-growing expertise and excellence, Delasport continues to push the boundaries of already established high standards while aiming at new horizons. Enriching its portfolio with valuable business partners and newly added features, Delasport is on the right path for delivering top-notch iGaming software solutions and services for a brighter and prospective future.

The post Delasport links a new strategic deal with smart cashier giant Praxis first appeared on Delasport.

A couple of words from Leap Gaming’s spokesperson:

“With Delasport’s solid presence in this industry and their outstanding software solutions, we’ll ensure our state-of-the-art products reach a vast audience and become accessible to more players.”

A spokesperson at Delasport says:

“We are looking forward to adding Leap Gaming’s fine suite of premium products to our portfolio. Through this partnership, we will bring even greater diversity to our partners!”

More about the companies

Leap Gaming develops and offers high-end virtual games and innovative content to iGaming operators globally. With years of experience, they are focused on delivering the utmost turnkey solutions and cutting-edge gaming content to the online, mobile, and retail market.

With plenty of industry experience and expertise as an iGaming platform provider, Delasport continues to push the limits, developing and delivering world-class gaming software to its partners and offering a full suite of options for operators – big and small, ensuring wider and better business coverage than before!

The post Leap Gaming is the new Delasport's iGaming business partner first appeared on Delasport.

We take pride in our outstanding products and the continuous efforts and dedication of our teams to deliver the most innovative solutions to our partners and friends.

We have been recognized in the following four categories:

White Label Partner

Delasport’s White Label solution will equip new operators with everything needed to step into the industry quickly and fully equipped with every tool needed to run a successful business, including state-of-the-art iGaming platform solution, API betting services, risk management, best casino solutions, and services, call center, marketing, finance, fraud, CRM, payment solutions, bonus engine and many more.

Sports Betting Supplier

With the richest betting coverage available, Delasport’s sportsbook platform offers access to thousands of events, markets, and a multitude of customizable options that can suit any needs. Live betting, risk control, advanced mobile solutions, agent system, all this, and many more solutions.

Sports Data Supplier

Our API Sports Data Feed can quickly be implemented, allowing operators to take full advantage of all our sportsbook content, including pre-match and live events in API/XML format and the opportunity to link them to an existing site and/or app directly. In addition services of the API betting and risk management.

Sportsbook Platform Supplier

Our Sportsbook platform can swiftly be integrated by new or existing operators as a standalone product or an additional offering. Highly customizable, with a number of premium features, it’s available to improve your already established offering or newly developed offering. Flawless UX, seamless wallet, advanced mobile features, fast integration, risk control, and much more advanced feature to benefit any business operation.

EGR B2B Awards are held annually to award the achievements of gaming suppliers which have been preliminarily shortlisted in different categories such as betting software, gaming software, recruitment, IT, and infrastructure.

EGR B2B Awards 2020 will be hosted online with the adjudication of a third-party company Deloitte to ensure a stringent and transparent voting process for all operators.

Additional information and a full shortlist can be found on the EGR B2B Awards website here.

The post Delasport shortlisted in four categories for the EGR B2B Virtual Awards 2020! first appeared on Delasport.

Few words about GameArt

GameArt is one of the market leaders in online casino games. They feature cutting-edge technology and an impressive range of slots games. Full mobile functionality is assured, in addition to HTML5 slots and dazzling audio-visuals. Currently, GameArt showcases hundreds of clients, with multicurrency and multi-language options available. As a leading provider of interactive online slots games, GameArt offers top titles like El Toreo, King of Monkeys, Spartan’s Legacy, Emperor’s Wealth, and Queen of the Seas. Currently, GameArt features 46 slots games on PC and mobile and an additional 12 slots will be released in 2018. For Delasport clients, it’s a win-win situation, thanks to GameArt.

GameArt CEO, Maja Lozej, said:

“Delasport is a rapidly expanding iGaming platform provider to online operators who have and continue to deliver genuinely exciting gaming content within the gaming industry. We are happy to have launched and deployed our games with Delasport, expecting an extremely fruitful collaboration in the future.”

Delasport CEO, Ran Fodor, said:

“We are really excited about our software deal with innovative gaming provider GameArt. They have an excellent reputation in the industry, and their world-class selection of interactive slot games is sure to be a hit with our players. We look forward to a close working partnership with GameArt.”

More about Delasport

Delasport was founded back in 2010 with a head office in Gibraltar. Due to the company’s rapid growth, it now has multiple branches spread across Europe and Asia, and more than 150 employees. Taking a leading role in the world of online gambling entertainment, Delasport offers a vast array of high-end products that enable launching and growing new operations in the sports betting industry, as well as expanding current platforms and propelling further development.

The post Delasport & GameArt Sign Software Deal first appeared on Delasport.